PRODUCT DESIGNER • MICHEL VARRASCHIM •

CREATIVE UX/UI DESIGNER

INTERACTION DESIGN • UI • UX •

DIGITAL EXPERIENCES • 2026 •

Michel Varraschim

Based in Venice, Italy

Designing products for impact.

Engineered for scale.

Driven by strategy.

Designing products for impact.

Engineered for scale.

Driven by strategy.

Designing products for impact.

Engineered for scale.

Driven by strategy.

Work

Highlights from my selected works.

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Shipped

Illustartor, Figma

Product design

12 Weeks

Figma, Notion

Swift track

14 Weeks

Spline, Canva

Design base

16 Weeks

Framer, Spline

Archi flow

ABOUT
MICHEL.

PRODUCT DESIGNER

I'm Michel, an Italian-Brazilian multidisciplinary Product Designer with over 7 years of experience, based in Venice.

I focus on translating complex user needs into high-impact products and meaningful business results.

Previously, I led full-cycle product discovery for brands across global markets, launching disruptive products and establishing robust design operations.

I collaborate with product, engineering, and data teams to deliver scalable solutions and measurable improvements in user experience.

OFF THE CLOCK: ELECTRONIC MUSIC • SNOWBOARDING • BEACH AND SUNSHINE

What i do

Expertise

PRODUCT DESIGN

I design digital products that are simple to use, efficient, and aligned with business goals.

PRODUCT DESIGN

I design digital products that are simple to use, efficient, and aligned with business goals.

UX/UI STRATEGY

I define clear experience strategies that connect users, products, and business.

UX/UI STRATEGY

I define clear experience strategies that connect users, products, and business.

UX/UI STRATEGY

I define clear experience strategies that connect users, products, and business.

PRODUCT INOVATION

I turn ideas and insights into innovative digital solutions that create real value.

PRODUCT INOVATION

I turn ideas and insights into innovative digital solutions that create real value.

PRODUCT INOVATION

I turn ideas and insights into innovative digital solutions that create real value.

DESIGN THINKING

I solve complex problems using human-centered and structured design methods.

DESIGN THINKING

I solve complex problems using human-centered and structured design methods.

DESIGN THINKING

I solve complex problems using human-centered and structured design methods.

AI INTEGRATION

Applying AI to improve automation, personalization, and decision-making

AI INTEGRATION

Applying AI to improve automation, personalization, and decision-making

AI INTEGRATION

Applying AI to improve automation, personalization, and decision-making

DIGITAL TRANSFORMATION

I help businesses evolve digitally through strategy, design, and technology.

DIGITAL TRANSFORMATION

I help businesses evolve digitally through strategy, design, and technology.

DIGITAL TRANSFORMATION

I help businesses evolve digitally through strategy, design, and technology.

Journey

Experience

Twine

UX/UI Designer

2024

Designed UX/UI for 1M+ users, leveraging LLM/AI to streamline travel discovery and trip planning flows.

Owned the Itinerary Builder and payment funnels, driving a 15% increase in conversion through data-informed design.

Established core UX processes and scaled the Design System, ensuring cross-platform consistency and faster dev handoff.

Electrolux Professional

UX / Design Thinker

2023

I designed and prototyped an industrial safety solution using UX methodology, eliminating 100% of burn incidents in its first year and resolving a critical failure that had plagued the production line for three decades. Through human-centered prototyping, I created a definitive barrier between operators and hazardous materials, proving the power of design in high-stakes environments.

Electrolux Professional

UX / Design Thinker

2023

Self employed - Freelance

Mid/Senior Product Designer

2021 - 2023 | 2025

Redesigned legacy SaaS & B2B dashboards for 15+ global clients, resulting in a 30% increase in operational efficiency through simplified information architecture.

Led full-cycle Product Discovery and Research, translating complex user needs into high-fidelity, market-ready solutions with seamless engineering handoff.

FoodTech Startup

Co-founder & Head of Design

2010 - 2021

Led product vision for a B2B/B2C marketplace, growing it from MVP to profitable operation.

Boosted annual revenue by $100K by redesigning a complex ordering flow; eliminated multi-step friction points that were causing significant cart abandonment.

FoodTech Startup

Co-founder & Head of Design

2010 - 2021

Led product vision for a B2B/B2C marketplace, growing it from MVP to profitable operation.

Boosted annual revenue by $100K by redesigning a complex ordering flow; eliminated multi-step friction points that were causing significant cart abandonment.

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Features

What sets me apart.

We’re not just defined by what we do — but how we do it.

black car with half white and half black background

Unlimited by design

building digital experiences that balance imagination, usability, and forward thinking.

Figma

✨

Connect to Content

Add layers or components to infinitely loop on your page.

AI Integration

Stanford University

UI/UX Design for AI Products

Stanford University

UI/UX Design for AI Products

Built over time

Background working with design agencies, startups, and corporate environments.

Built over time

Background working with design agencies, startups, and corporate teams to build websites and native applications.

Value first

Over $1.5M saved through user-centered digital experiences.

Value first

More than $1.5M saved through user-centered digital experiences.