Michel Varraschim

Based in Venice, Italy

Designing products for impact.

Engineered for scale.

Driven by strategy.

Designing products for impact.

Engineered for scale.

Driven by strategy.

Designing products for impact.

Engineered for scale.

Driven by strategy.

Work

Highlights from my selected works.

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Shipped

Illustartor, Figma

Product design

speaker with a half white half green background

Shipped

Figma, Notion

UX/ UI Design

coming soon

Figma, Miro

Project UX

coming soon

Figma, Framer

UI/UX

ABOUT
ME.

PRODUCT DESIGNER

Italian-Brazilian multidisciplinary Product Designer with over 7 years of experience, based in Venice. I’m passionate about designing products that make a real impact on people’s lives. Whether it’s refining everyday tools or crafting seamless experiences, I thrive on solving meaningful challenges.

I focus on translating complex user needs into value-driven products and meaningful business results.

Previously, I led full-cycle product discovery for brands across global markets, launching disruptive products and establishing robust design operations.

I collaborate with product, engineering, and data teams to deliver scalable solutions and measurable improvements in user experience.

OFF THE CLOCK: ELECTRONIC MUSIC • SNOWBOARDING • BEACH AND SUNSHINE

What i do

Expertise

PRODUCT DESIGN

Creating simple, efficient digital products that drive business goals and user satisfaction.

PRODUCT DESIGN

Creating simple, efficient digital products that drive business goals and user satisfaction.

UX/UI STRATEGY

Driving product success through UX strategies that balance user needs with business scalability.

UX/UI STRATEGY

Driving product success through UX strategies that balance user needs with business scalability.

UX/UI STRATEGY

Driving product success through UX strategies that balance user needs with business scalability.

PRODUCT INOVATION

I turn ideas and insights into innovative digital solutions that create real value.

PRODUCT INOVATION

I turn ideas and insights into innovative digital solutions that create real value.

PRODUCT INOVATION

I turn ideas and insights into innovative digital solutions that create real value.

DESIGN THINKING

Solving complex problems through human-centered frameworks and structured design methodologies.

DESIGN THINKING

Solving complex problems through human-centered frameworks and structured design methodologies.

DESIGN THINKING

Solving complex problems through human-centered frameworks and structured design methodologies.

AI INTEGRATION

Applying AI to improve automation, personalization, and decision-making

AI INTEGRATION

Applying AI to improve automation, personalization, and decision-making

AI INTEGRATION

Applying AI to improve automation, personalization, and decision-making

DIGITAL TRANSFORMATION

Accelerating digital transformation through a synergy of strategic design and advanced technology.

DIGITAL TRANSFORMATION

Accelerating digital transformation through a synergy of strategic design and advanced technology.

DIGITAL TRANSFORMATION

Accelerating digital transformation through a synergy of strategic design and advanced technology.

Journey

Experience

Twine

UX/UI Designer

2024

Designed UX/UI for 1M+ users, leveraging LLM/AI to streamline travel discovery and trip planning flows.

Owned the Itinerary Builder and payment funnels, driving a 15% increase in conversion through data-informed design.

Established core UX processes and scaled the Design System, ensuring cross-platform consistency and faster dev handoff.

Electrolux Professional

UX / Design Thinker

2023

I designed and prototyped an industrial safety solution using UX methodology, eliminating 100% of burn incidents in its first year and resolving a critical failure that had plagued the production line for three decades. Through human-centered prototyping, I created a definitive barrier between operators and hazardous materials, proving the power of design in high-stakes environments.

Electrolux Professional

UX / Design Thinker

2023

Self employed - Freelance

Mid/Senior Product Designer

2024 - Present

Redesigned legacy SaaS & B2B dashboards for 15+ global clients, resulting in a 30% increase in operational efficiency through simplified information architecture.

Led full-cycle Product Discovery and Research, translating complex user needs into high-fidelity, market-ready solutions with seamless engineering handoff.

FoodTech Startup

Co-founder & Head of Design

2010 - 2021

Led product vision for a B2B/B2C marketplace, growing it from MVP to profitable operation.

Boosted annual revenue by $100K by redesigning a complex ordering flow; eliminated multi-step friction points that were causing significant cart abandonment.

FoodTech Startup

Co-founder & Head of Design

2010 - 2021

Led product vision for a B2B/B2C marketplace, growing it from MVP to profitable operation.

Boosted annual revenue by $100K by redesigning a complex ordering flow; eliminated multi-step friction points that were causing significant cart abandonment.

Download Full CV

Features

What sets me apart.

"People ignore design that ignores people." – Frank Chimero

black car with half white and half black background

Unlimited by design

building digital experiences that balance imagination, usability, and forward thinking.

Figma
Responsive Design
Storyboarding

Prototyping
QA Testing
Visual Design

Wireframing
Qualitative Research
AI Integration

Stanford University

UI/UX Design for AI Products

Stanford University

UI/UX Design for AI Products

Built over time

Background working with design agencies, startups, and corporate environments.

Built over time

Background working with design agencies, startups, and corporate teams to build websites and native applications.

Business Impact

Over $1.5M saved through user-centered digital experiences.

Business Impact

More than $1.5M saved through user-centered digital experiences.